# Insights

A closer look at how research and data helped us understand the problem and create a more effective solution.

## Articles

**[Rural consumers spending as much as a quarter of household budget on fuel](/content/insights/rural-consumers-spending-as-much-as-a-quarter-of-household-budget-on-fuel/index.html)**  
Rural NZ households are spending up to 25% of their budgets on fuel, highlighting growing cost pressures and transport inequality.

**[New Zealand's Summer Hot Spots!](/content/insights/new-zealands-summer-hot-spots/index.html)**  
With international tourism still rebounding, domestic travellers played a crucial role in supporting New Zealand’s tourism economy this summer.

**[Still plenty of opportunities overseas for NZ exporters](/content/insights/still-plenty-of-opportunities-overseas-for-nz-exporters-new-data-shows/index.html)**  
Using AI across past Maritime incidents to understand what contributes to incidents, and to predict where they may occur in the future.

**[CubaDupa! Cultural and Economic Powerhouse 🎉](/content/insights/cubadupa/index.html)**  
CubaDupa Festival delivers a $1.17 million economic boost to central Wellington.

**[What Kiwis of different ages bought in Black Friday sales this year](/content/insights/what-kiwis-of-different-ages-bought-in-black-friday-sales-this-year/index.html)**  
Overall sales climbed 6.6%, highlighting the growing trend of an extended Black Friday - Cyber Monday shopping period.

**[Where to base or start up your business? Wellington puts its best foot forward](/content/insights/where-to-base-or-start-up-your-business-wellington-puts-its-best-foot-forward/index.html)**  
We’re going round the country and talking to businesses about why they have decided to start or base their businesses in their city.

**[Kokodak - Driving Smart Growth with Data](/content/insights/kokodak-driving-smart-growth-with-data/index.html)**  
Dot Loves Data helps Kokodak understand its market share, benchmark competitors, assists with site selection and measure strategic initiatives using real-time.